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Nobody likes the 'r' word.  But like it or not, we're in the middle of a recession.

The question is what do we do about it?

You want to cut costs but where?

For some the decision is easy, the first thing they cut is advertising.

But you're not so sure.

I can think of six solid reasons why you should advertise during a recession.  But, only if you are prepared to come out the other end as a market leader!

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